Alex Blair Photography
custom brand design and modern showit website for a texas-based boudoir and wedding photographer
Alex Blair
project scope
Brand Strategy & Identity Design
Custom Showit Website Design
Canva Templates for Social Media
the design objective
Alex Blair is a spunky boudoir and wedding photographer from Texas who was ready to move away from her overly pristine look to really stand out in the crowd. Opting for our Signature Design Experience, Alex wanted a fully custom rebrand that truly reflected her spontaneous, but sophisticated style — from new, modern brand assets to a dynamic Showit website. View the live site here.
the Brand Design
fully custom logo design & brand assets for a cohesive, modern brand identity
The Creative Accent's custom brand design experience delivers a one-of-a-kind brand identity with all the essentials to keep everything cohesive across all client touch points: main logo design and logo variations, brand color palette, font recommendations, and more.
The brand identity we crafted for Alex Blair matches the elevated experience and energy she brings to her work: fun-loving, refined, and unapologetically confident. While her previous look felt overly pristine and sterile, these strategic design shifts reposition her as a high-end photographer who balances professionalism with personality.
the Custom Website Design
a dynamic showit website design for a multi-faceted photography business
Not only did Alex need a strong portfolio website, but she needed a redesign that would highlight her recent pivot into educational resources for other photographers. The result was a personality-packed online presence that sparks curiosity and builds connection, positioning Alex Blair as the go-to photographer for couples who don't follow the crowd, but lead it. Here are a few specifics:
12+ page showit website
full blog styling
seo research + optimization
separate +site for boudoir
in our client's words:
"Your talent and dedication to this project has astounded me and I am so grateful for your hard work. A website I'm proud of."
"Carrie will always be part of my team. She has helped me grow in so many ways."
"I know when something is NOT in my wheelhouse and Carrie is unmatched in what she does. She really listens and takes to heart what I am looking for, then creates it better than I could have imagined. The Creative Accent customer for life."
alex blair
the Brand Transformation
brand design before
While clean and professional, Alex's previous branding felt too pristine and bland compared to her vibrant personality.
brand design after
Alex now has a set-apart brand identity that aligns with her playful, spontaneous personality and high-touch service.
Your brand identity transformation is just weeks away...
Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.