brickner realty
custom logo and brand design for florida real estate brokerage
Brickner Realty
project scope
Messaging Strategy & Creative Direction
Custom Logo & Brand Identity
On-Brand Stationery Design
the design objective
Brickner Realty represents more than the transactional steps of buying and selling a home. It serves as a grounding source to help clients navigate the intense emotions of the process, whether selling their starter home or buying their forever home.
Translating this mission into a sophisticated, captivating brand identity was our design objective. Nicole Brickner needed a visual strategy that would set her apart in the saturated Florida real estate industry — a brand identity infused with trust, care and strong feminine confidence.
While it was clear early on that trust and loyalty are important pillars in Nicole's hands-on approach, she was not afraid to deviate from the traditional to embrace a more bold, memorable brand. Music to our creative ears!
the Brand Design
fully custom logo and design assets for a one-of-a-kind brand identity
The Creative Accent's custom brand design experience delivers a one-of-a-kind brand identity with all the essentials to keep everything cohesive across all client touch points: main logo design and logo variations, color palette, brand patterns, and more.
Nicole's branding started with a strategy deep dive to gain more clarity around her audience and how to position her business to stand out in the saturated real estate industry. Although her approach is thoughtful and professional, she didn't want her brand to appear too serious.
The result is a brand identity that feels strong and cohesive, but still personable and surprising.
"The first time I've had someone actually want to be on my email list. It's been great to see it all come together."
nicole • brickner realty
the Brand Transformation
brand design before
Shifting from a personal brand to a credible independent brokerage meant leaving behind her softer colors and DIY logo.
brand design after
Now Brickner Realty has a fresh, intentional brand design that reflects Nicole's personality, care, and professionalism.
Your brand identity transformation is just weeks away...
Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.