Personal Trainer Xynthia
personal brand design & custom website for belgian-based personal trainer & nutritionist
Xynthia
project scope
Custom Brand Design & Strategy
Custom Website Design for Showit
the design objective
Xynthia is a former professional basketball player in Belgium who recently started her own independent practice as a personal trainer and certified nutritionist. She came to me for a relaxed, approachable brand design that would reflect her core values and holistic process. As a startup, she also needed a strong, SEO-optimized website to establish her credibility and start expanding her reach.
the Brand Design
fully custom logo design & brand strategy for a cohesive, modern brand identity
The Creative Accent's custom brand design experience delivers a one-of-a-kind brand identity with all the essentials to keep everything cohesive across all client touch points: main logo design and logo variations, brand color palette, font recommendations, and more.
The brand identity we crafted for Xynthia is designed to feel both strong and feminine, as captured in the flowing "X" and roundedness of the letter "a". The custom symbol alludes to the interconnectedness of health and the individualized approach of her services (like a fingerprint is unique to the individual).
the Custom Website Design
a simple, but stylish showit website design for personal trainer & nutritionist
Simple but effective. As a start-up business, Xynthia wasn't looking for an elaborate website. She wanted a simple, but thoughtful online approach that would accurately reflect her brand and coaching services. Showit is a fairly unknown platform in the Belgian market, but Xynthia was intrigued by its drag-and-drop builder for easy maintenance going forward. A few highlights from this custom website:
5-page showit website
custom icon set
seo research + optimization
in our client's words:
"One of the biggest challenges of starting a business is the technology. I'm super excited about the website setup."
"The Brand Strategy Intensive was especially helpful in giving me clarity and bringing all the pieces of the puzzle together. "
"While starting my own business, I struggled to find the right words to accurately define my personal brand. I really appreciated Carrie's approach, taking the time to truly understand what I wanted to achieve."
xynthia
Your brand identity transformation is just weeks away...
Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.