Amanda MacDowell
colorful brand design and custom showit website for this california vocal coach
Amanda Mac
project scope
Brand Strategy
Custom Logo & Brand Design
Custom Showit Website Design
the design objective
Amanda felt completely lost with her branding and knew her website was not reflecting exactly what she offered. She missed a brand identity and online presence that truly captured her upbeat, soulful personality and coaching style. Starting with a deep dive strategy call to kickoff her Signature Design Experience, we completely redesigned Amanda's look and moved her over to a custom Showit website. View the live site here.
the Brand Design
fully custom logo design & brand assets for a cohesive, modern brand identity
The Creative Accent's custom brand design experience delivers a one-of-a-kind brand identity with all the essentials to keep everything cohesive across all client touch points: main logo design and logo variations, brand color palette, font recommendations, and more.
The brand identity we crafted for Amanda MacDowell reflects her vibrant
personality and soulful, passionate
coaching style. It is designed to capture a sense of determination, movement, and energy — like a playful, happy melody — while also feeling sophisticated and driven to appeal to the serious singer.
the Custom Website Design
an engaging showit website design built for growth through multiple revenue streams
We started Amanda's website redesign with the goals of capturing more serious leads, growing her email list, and reflecting her soulful vibe and personality both in style and messaging. In addition to individual sales pages for 1:1 and group coaching services, we designed a Resources page to promote her Amazon storefront affiliate marketing. A few highlights from this custom website build include:
13+ page showit website
email opt-in integrations
seo research + optimization
sales pages for 1:1 and group coaching
in our client's words:
"Now, my online presence looks polished and professional, and I finally feel like I have a legit business. It’s been a huge confidence boost."
"I was trying to handle my website and branding colors myself, but it was a complete mess."
"Before working with Carrie, I felt like my branding and online presence were all over the place. I didn’t feel professional at all. Now, my online presence looks polished and professional, and I finally feel like I have a legit business. It’s been a huge confidence boost. Carrie was amazing to work with—so receptive to feedback, easy to reach, and truly talented. The process was collaborative and enjoyable from start to finish."
amanda mac
the Brand Transformation
brand design before
Amanda's previous branding lacked consistency and personality. She felt it wasn't an accurate representation of her vision.
brand design after
Now Amanda has a cohesive, confidence-boosting brand identity that aligns with her passionate, soulful coaching style.
Your brand identity transformation is just weeks away...
Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.