Brand Strategy Intensive

the guided workshop your brand needs to communicate with confidence & clarity

It's absolutely pointless to have a beautiful brand if it's not connecting with who you are as a business and those you're trying to serve. There, I said it.

Do you feel like your brand could be holding you back from seeing the results you want? Then welcome, friend, you're in the right place!

Our 1-on-1 brand strategy intensive will explore all the nuances of your business with one overarching goal in mind: Clarity. You'll walk away with a thorough understanding of your audience, how to connect with them, and a clear, strategic direction to achieve your next-level business goals.

why start with strategy?

Building connection into the heart of branding

book your strategy session

to solve problems like these...

designed with results in mind

You aren't attracting the clients who truly respect and value your unique skills. The projects coming your way mostly leave you feeling frustrated and uninspired.

You feel insecure about your brand because it no longer reflects the essence of your business. The look and feel is incohesive and you need some guidance to simplify the confusion.

Your brand seems lost in a sea of sameness. You're ready to start standing out in your industry, playing to your strengths, and seeing results.

We can help!

Brand Strategy Intensive

The Brand Strategy Intensive is a 3-part service that will help you gain powerful insights into your business. We'll give particular attention to understanding and defining:

• your brand's foundation
• the needs of your audience
• your unique position in the industry
• a communication framework that works
• the visual direction for your brand
• next steps for developing a confident brand identity

All of these insights will be thoroughly researched and organized into your own Brand Essence Guidebook.

Investment starts at: €597 | $695
Timeframe: 1 week


the workshop

Let us do the heavy lifting for you during this 90-minute workshop. Our guided prompts will help uncover the essence of your brand, key insights about your audience and define the magic that should shine forth in your branding.

one

the research

After our strategy workshop, take a break. You've earned it! Let us dig deeper into the research on how to strategically position your brand in a way that plays to your strengths and resonates with your ideal audience. All these insights will be assembled into a handy guidebook.

two

the guidebook

Within a few days, we'll reconvene on a short call to present your Brand Essence Guidebook. This is your comprehensive roadmap for building a strategic brand that's focused on getting results. We'll also outline the next steps for crafting your brand visuals.

three

what to expect

Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.

The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand. 

1. brand foundation

Brand Essence Guidebook

what's included in your

2. audience insights

3. market positioning

4. communication framework

5. brand look & feel

Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.

This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.

brand foundation

Brand Essence Guidebook

audience insights

market positioning

communication framework

brand look & feel

what's included in your

This section is all about finding your own niche and position, even in a seemingly saturated market.

Here we look at your brand’s unique qualities, what makes you different, and why your customers love doing business with you. We also explore your top competitors and look for unmet needs in the market that align with your strengths.

brand foundation

Brand Essence Guidebook

audience insights

market positioning

communication framework

brand look & feel

what's included in your

Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems

These insights lay an important foundation for shaping the message of your future marketing efforts.

brand foundation

Brand Essence Guidebook

audience insights

market positioning

communication framework

brand look & feel

what's included in your

Now that you have a better understanding of your business, your audience, and what you want to communicate, we can craft a brand identity with purpose and intention. 

This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need your brand to make in order to reach your goals.

brand foundation

Brand Essence Guidebook

audience insights

market positioning

communication framework

brand look & feel

what's included in your

Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.

The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand. 

1. brand foundation

Brand Essence Guidebook

what's included in your

2. audience insights

3. market positioning

4. communication framework

5. brand look & feel

Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.

This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.

This section is all about finding your own niche and position, even in a seemingly saturated market.

Here we look at your brand’s unique qualities, what makes you different, and why your customers love doing business with you. We also explore your top competitors and look for unmet needs in the market that align with your strengths.

Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems

These insights lay an important foundation for shaping the message of your future marketing efforts.

Now that you have a better understanding of your business, your audience, and what you want to communicate, we can craft a brand identity with purpose and intention. 

This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need your brand to make in order to reach your goals.

As the designer and strategist behind The Creative Accent, I help brands dare to be different and embrace that which sets them apart. Like you, I value quality, attention to detail, and genuine connections that are built on trust. That's why taking the time to really understand my client's needs is an integral part of my holistic approach.

I'm Carrie

helping small businesses make an impact through artful design

The Brand Strategy Intensive is designed for established businesses that are ready to redefine themselves and build a brand that represents who they are and the audience they serve.

It is also ideal for startups who are serious about laying a solid foundation for a sustainable business.

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment

If you're looking for a designer who is detail oriented and truly invested in your success, then you're in the right place!

Making powerful connections between ideas and visuals is one of my strengths as a designer. I have a mind for research and happily go the extra mile for my clients.

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment

Investment in the Brand Strategy Intensive is currently €597, which is approximately 725 USD.

Payment in full is due upon completion of the strategy workshop and prior to delivery of the Brand Essence Guidebook.

Should you decide to continue working with me for the development of your brand identity, this amount will be deducted from your total.

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment

This will depend upon my current availability as I only take on a handful of workshops per month. If you'd like to work together, I recommend filling out an application as soon as possible.

Strategy intensives are generally booked at least 2-3 weeks prior to the workshop date. The process itself from workshop to presentation of the Brand Essence Guidebook is 3 business days.

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment

The logo design and brand identity development are not included in this package. Our Brand Strategy Intensive focuses on gaining that essential clarity around your brand and laying a solid foundation before design work begins.

That said, we will outline the next steps for developing your brand identity should you choose to continue working together. For more details on this process, see the Brand Design Services page.

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment

My goal in this 1-on-1 collaboration is to make this process as stress-free and efficient as possible. No endless questionnaires to fill out and no waiting weeks to see results. Just your undivided attention during our 90-minute workshop and the follow up call later that week.

Leave the deep-dive research and organizing all the valuable insights to me!

who is this for?

frequently asked questions

why should I work with you?

what is the investment?

How soon can we start?

is a logo design included?

timeframe & commitment