Brand Strategy consulting

the 1:1 intensive your brand needs to communicate with confidence & clarity

This workshop is for you if you've said this before...

i don't have a clear picture how my brand should look and feel.

I've spent countless hours fumbling through this and don't know if I'm doing it right.

I'm not sure what sets me apart in my industry or how to stand out.

i need help creating a brand that attracts clients/projects that actually inspire me.

Brand Strategy Consulting Intensive

Don't let distraction and confusion hold you back from building the business of your dreams! The Brand Strategy Intensive is a 1:1 workshop that will help you gain powerful insights into your brand. You'll walk away with a deep understanding of your unique strengths, how to connect with your audience, and a clear path forward to achieve your next-level business goals.


includes

I get it - sometimes you're just too close to the project. Let a professional designer evaluate your business from multiple angles, including your brand style, messaging, website, social media profiles and more. You'll receive an actionable list of suggestions to improve your brand's impact and conversion.

Let us do the heavy lifting for you during this 90-minute online workshop. Our guided prompts will help uncover the essence of your brand, key insights about your customer's journey and define the magic that should shine forth in your branding.

This is a 16+ page PDF that will break down all the insights gained from the strategy workshop and the additional research on my end. This Guidebook will give you clarity about what's essential to your brand, the needs of your audience, your unique position in the industry, and a communication framework that resonates with your ideal clients.

You'll receive a moodboard strategically-designed for your business with suggestions for colors, fonts styles and the general visual direction of your brand. Use this as a guide to DIY your branding or as a springboard for our collaboration together. If you choose to work with me to complete your brand elements (logo, submark, etc.) the cost of this Strategy Intensive will be deducted from your design project. 

Questions after the Strategy Intensive? No worries! You'll have 30 days of 1:1 email support afterward.

Investment: $497

Timeframe: 1 week

"I struggled to find the right words to define my personal brand. The Brand Strategy Intensive was especially helpful in giving me clarity and bringing all the pieces of the puzzle together. I really appreciate Carrie's approach, taking the time to truly understand what I wanted to achieve."

xynthia • personal trainer

“You really helped me figure out what I wanted while transitioning from my DIY website to a luxury market - and made it come to life! You really listened, and gave me the space to request changes along the way. So grateful for you! We love our new site!"

ali • photographer

"By asking the right questions and thinking along with me, Carrie successfully translated my feelings into a solid brand strategy - a very accurate representation of how I am in my professional life. Thanks to her help, I now feel more connected than ever to my company."

karolien • project manager

The Process

one

inquire

To get started, fill out the contact form. Once received, I'll email you with the next steps to book a discovery call so we can get to know each other and discuss specifics. If we're a match, I'll send over the proposal and we'll set a date for your strategy workshop.

two

strategy workshop

The strategy workshop is held over a zoom call and usually lasts about 90 minutes. Afterward, I'll do additional research on how to strategically position your brand in a way that plays to your strengths and resonates with your ideal audience.

three

delivery

A few days later, we'll reconvene on a second call to present your Brand Essence Guidebook and moodboard. We'll also discuss options for bringing your new brand direction to life and how you can implement the new strategic direction for your brand.

what's included in your

Brand Essence Guidebook

Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.

The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand. 

brand foundation

audience insights

market positioning

communication framework

brand look & feel

Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.

This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.

brand foundation

audience insights

market positioning

communication framework

brand look & feel

This section is all about finding your own niche and position, even in a seemingly saturated market.

Here we look at your brand’s unique qualities, what makes you different, and why your customers love doing business with you. We also explore your top competitors and look for unmet needs in the market that align with your strengths.

brand foundation

audience insights

market positioning

communication framework

brand look & feel

Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems

These insights lay an important foundation for shaping the message of your future marketing efforts.

brand foundation

audience insights

market positioning

communication framework

brand look & feel

Now that you have a better understanding of your business, your audience, and what you want to communicate, we can craft a brand identity with purpose and intention. 

This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need your brand to make in order to reach your goals.

brand foundation

audience insights

market positioning

communication framework

brand look & feel

Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.

The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand. 

brand foundation

Brand Essence Guidebook

what's included in your

Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.

This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.

This section is all about finding your own niche and position, even in a seemingly saturated market.

Here we look at your brand’s unique qualities, what makes you different, and why your customers love doing business with you. We also explore your top competitors and look for unmet needs in the market that align with your strengths.

Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems

These insights lay an important foundation for shaping the message of your future marketing efforts.

Now that you have a better understanding of your business, your audience, and what you want to communicate, we can craft a brand identity with purpose and intention. 

This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need your brand to make in order to reach your goals.

brand strategy consulting

Brand clarity is just a few clicks away...

Are you ready to cut through the noise and finally get some clarity around your brand? Use the link below to inquire and schedule a no-obligation zoom call to chat about your unique situation. We'll explore the creative solutions that are right for your business.

You've worked too hard to let bad design hold you back and undermine the quality of your services. I'm here to help you go from overwhelmed amateur to confident pro!

DOORS OPEN SOON • DOORS OPEN SOON •