Brand Strategy consulting
the 1:1 intensive your brand needs to communicate with confidence & clarity
This brand strategy workshop is right for you if...
01
you don't have a clear picture how your brand should look and feel
02
you're tired from countless hours fumbling through it on your own
03
you're not sure what sets you apart or how to stand out
04
you want a clear roadmap for all things marketing & branding
I'm ready for clarity!
"The brand strategy intensive with Carrie felt like one usable revelation after another. It made it all so simple, like meeting with a friend who knew how to ask the right questions to get me to the insights I needed."
kate rufener • coach
"I struggled to find the right words to define my personal brand. The Brand Strategy Intensive was especially helpful in giving me clarity and bringing all the pieces of the puzzle together. I really appreciate Carrie's approach, taking the time to truly understand what I wanted to achieve."
xynthia • personal trainer
"By asking the right questions and thinking along with me, Carrie successfully translated my feelings into a solid brand strategy - a very accurate representation of how I am in my professional life. Thanks to her help, I now feel more connected than ever to my company."
karolien • project manager
"Before working with Carrie, I struggled to create a cohesive look and feel for my business. Now, I not only have a new brand design that people love, but the whole process stimulated me to better understand the deeper values that set me apart."
jo • consultant
Brand strategy
1:1 intensive
Don't let distraction and confusion hold you back from building the business of your dreams! The Brand Strategy Intensive is a 1:1 workshop that will help you gain powerful insights into your brand. You'll walk away with a deep understanding of your unique strengths, how to connect with your audience, and a clear path forward to achieve your next-level business goals.
book brand strategy: $997
Timeframe: 1 week turnaround after strategy call
01
Brand Audit
I get it - sometimes you're just too close to the project. Let a professional designer evaluate your business from multiple angles, including your brand style, messaging, website, social media profiles and more. You'll receive an actionable list of suggestions to improve your brand's impact and conversion.
02
Brand Strategy Workshop
Let us do the heavy lifting for you during this 90-minute online strategy workshop. Our guided prompts will help uncover the essence of your brand, key insights about your customer's journey and define the magic that should shine forth in your branding.
03
Brand Essence Guidebook
This is a 16+ page PDF that will break down all the insights gained from the strategy workshop and the additional research on our end. This Guidebook will give you clarity about what's essential to your brand, the needs of your audience, your unique position in the industry, and a communication framework that resonates with your ideal clients. This includes defining your:
core values & vision
client persona & struggles
strengths & positioning
brand persona
content ideas & marketing plan
04
Moodboard & Creative Direction
You'll receive a moodboard strategically-designed for your business with suggestions for colors, fonts styles and the general visual direction of your brand. Use this as a guide to DIY your branding or as a springboard for our collaboration together. If you choose to work with me to complete your brand elements (logo, submark, etc.) the cost of this Strategy Intensive will be deducted from your design project.
05
Solution Roadmap & Resources
With clear goals and a strategic direction in place, we'll outline your roadmap of design solutions, tools, and resources recommended to realize your vision. You can choose to continue working with us to bring it all to life, or you can take your strategy and run with it!
The Process
one
inquire
To get started, fill out the contact form. Once received, I'll email you with the next steps to book a discovery call so we can get to know each other and discuss specifics. If we're a match, I'll send over the proposal and we'll set a date for your strategy workshop.
two
strategy workshop
The strategy workshop is held over a zoom call and usually lasts about 90 minutes. Afterward, I'll do additional research on how to strategically position your brand in a way that plays to your strengths and resonates with your ideal audience.
three
presentation
Within a week, we'll reconvene on a second call to present your Brand Essence Guidebook and creative direction. We'll also discuss options for bringing your new brand direction to life and how you can implement the new strategic direction for your brand.
what's included in your
Brand Essence Guidebook
Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.
The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand.
brand foundation
audience insights
market positioning
communication framework
brand look & feel
Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.
This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.
brand foundation
audience insights
market positioning
communication framework
brand look & feel
This section is all about finding your own niche and position, even in a
seemingly saturated market.
Here we look at your brand’s unique
qualities, what makes you different, and why your customers love
doing business with you. We also explore your top competitors
and look for unmet needs in the market that align with your
strengths.
brand foundation
audience insights
market positioning
communication framework
brand look & feel
Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems
These insights lay an important foundation for shaping the message of your future marketing efforts.
brand foundation
audience insights
market positioning
communication framework
brand look & feel
Now that you have a better
understanding of your business, your audience, and what you want to
communicate, we can craft a brand identity with purpose and intention.
This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need
your brand to make in order to reach your goals.
brand foundation
audience insights
market positioning
communication framework
brand look & feel
Laying the foundation is an integral part of understanding your business at its core. This section consists of the purpose, vision, and values that make up the heart of your brand.
The clarity here will keep you from being distracted by what everyone else is doing because you will have a clear vision to set purpose-driven goals that align with your brand.
brand foundation
Brand Essence Guidebook
what's included in your
Understanding your customers and their needs is essential to building a genuine connection and being in a place to serve them better.
This section will outline your ideal audience from a variety of angles: the demographics, their personality and values, lifestyle, what attracts them, and what they are struggling with.
This section is all about finding your own niche and position, even in a
seemingly saturated market.
Here we look at your brand’s unique
qualities, what makes you different, and why your customers love
doing business with you. We also explore your top competitors
and look for unmet needs in the market that align with your
strengths.
Branding is all about communicating the right thing to the right people. This section will outline your brand personality, voice and the key messages that you need your audience to understand about your business. Particularly, we focus on the solutions you offer to their problems
These insights lay an important foundation for shaping the message of your future marketing efforts.
Now that you have a better
understanding of your business, your audience, and what you want to
communicate, we can craft a brand identity with purpose and intention.
This section clearly outlines what your brand is and is not, including a moodboard of the new visual direction and next steps for achieving it. The focus here is on the impression you need
your brand to make in order to reach your goals.
brand clarity is just a few clicks away...
brand strategy consulting: $997
Are you ready to cut through the noise and finally get some clarity around your brand? Use the link below to inquire and schedule a no-obligation zoom call to chat about your unique situation. We'll explore the creative solutions that are right for your business, helping you go from overwhelmed amateur to confident pro!
includes
- Consultation Call
- strategy guidebook
- creative direction
- recommended design solutions & resources
book brand strategy