Everlasting Weddings
luxury semi-custom branding and showit template customization for wedding videographer
Everlasting Weddings
project scope
Semi-Custom Brand Kit
Showit Website Template Customization
the design objective
Everlasting Weddings is a husband and wife videography team based in Texas. Our project goals focused on improving the online experience and refining the brand design with a timeless, elegant look to attract more qualified leads. Cynthia and Art opted for one of our limited-edition brand kits and matching website template, which we customized to align with their luxury brand.
the Creative Direction
01 — color palette
It was essential for the new color palette to capture a sophisticated but relaxed feeling, to convey both luxury and approachability. This is achieved by the deep teals and muted gold.
02 — typography
The new typography needed to communicate their luxury brand positioning with elegance and clarity.
03 — a timeless aesthetic
The primary goal of the rebrand was to position their videography business as both timeless and down to earth.
the Brand Design
a luxury semi-custom brand identity to capture their heart and expertise
The Creative Accent's limited-edition brand kits are a done-for-you design experience that offers a professional brand identity for businesses on a tighter budget and timeframe.
Before rebranding, Cynthia and Art struggled to create a cohesive look for their wedding videography business. Their primary goal was a new website design, but they understood that the brand styling was foundational to achieve their desired luxury positioning. The resulting brand kit included a new logo design, logo variations, color palette, and typography recommendations — a cohesive set of brand assets to build recognition and confidence.
the Showit Website Design
our best-selling website template, customized and ready to launch in 2 days
Another big challenge Cynthia and Art were facing was the user-experience of their previous website. They chose our best-selling Castella website template — a light and airy design that's perfect for high-end wedding professionals. On their VIP customization days, we altered the existing portfolio layout to accommodate videos over photos. A few other highlights from their website revamp included:
helping with website copy
full blog styling
seo research + optimization
infusing video throughout
in our client's words:
"Thank you for listening to our ideas and helping us achieve a site we love. You hit the nail on the head with this design!"
"We wanted a friendlier, more intentional experience and a better way to showcase the value of our work to attract more qualified leads."
"Our previous website design lacked a certain flow. Carrie was so easy to work with and definitely went above and beyond to deliver the website we envisioned. Now our online presence truly reflects the caring, timeless nature of our work.”
cynthia & art
Your brand identity transformation is just weeks away...
Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.