Juan Luis

Deliverables

• Brand Strategy & Design
• Print Collateral

about the project

Juan Luis tapas bar serves authentic Mediterranean dishes inspired by their warm Spanish roots. They came to me for a rebrand with a fresh, modern look that would reflect the social nature of food sharing as well as the high quality of ingredients on which they pride their dishes.

Rather than being high energy like many Spanish restaurants, we wanted to portray Juan Luis as a place to slow down and enjoy great food with great people. We achieved this by opting for a warm color palette of soft, muted hues and a hand-drawn approach.