Strategic brand & website design for creatives, coaches, and wellness leaders.

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Kendra's Events

luxury semi-custom branding and showit template customization for wedding planner & florist

Kendra's Events

project scope

Semi-Custom Brand Kit
Showit Website Template Customization
Stationery Design & Canva Templates

the design objective

Kendra's Events is a full-service wedding planning and floral design studio based in Texas. Our project goals focused on elevating the brand and website design to attract more qualified leads for her high-end services. She opted for one of our limited-edition semi-custom brand kits and matching website template. We later worked together on matching Canva templates for stationery and social media. View the live website here.

the Creative Direction

The redesigned color palette leans on rich, muted hues of purple, gold, and mauve. The purple in particular alludes strategically to vision, prosperity, and attentiveness.

01 — color palette

The typography is clean and elegant, giving a nod to tradition while the script font adds a touch of modern romance.

02 — typography

The main goal is to attract luxury brides who want a meaningful, personal touch woven into their wedding day aesthetic.

03 — a luxury experience

the Brand Design

an intention rebrand to position kendra's events among luxury vendor lists

The Creative Accent's limited-edition brand kits are a done-for-you design experience that offers a professional brand identity for businesses on a tighter budget and timeframe.

Before the rebrand, Kendra felt like her current brand and website didn’t truly match who she was and the clients she wanted to attract. Trying to DIY and figure it out on her own proved to be a frustrating experience. During our strategy session, Kendra gained clarity about exactly who she wants to serve — the brides looking to indulge in the creativity and expertise of full service wedding planning. These insights helped us design an intentional brand identity to align with this clientele.

the Showit Website Design

our best-selling website template, customized and ready to launch in 2 days

Kendra was ready to move away from her Wix website, which felt too generic and didn’t capture the personality of her brand. She decided to switch to Showit and our Castella website template because of its elevated and luxurious feel. Lots of white space, dynamic photos and  highlighted testimonials all ensured a more comprehensive experience for the redesign of her website. Below are a few ways this rebrand has directly impacted her business:

more confidence & clarity

getting more qualified leads

invited to join preferred luxury vendor lists

in our client's words:

"Now our brand fits us! I've been receiving higher-end planners seeking me out to do flowers for their clients."

“My confidence has skyrocketed! After struggling to attract our ideal clients, we finally have a brand that fits us and is bringing in more qualified leads."

"If you’re on the fence about working with Carrie, I say “DO IT!!!” The BEST investment you will ever make in your business!”

kendra

Your brand identity transformation is just weeks away...

Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.

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Semi-Custom Brand & Website Design