Strategic brand & website design for creatives, coaches, and wellness leaders.

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sempre bella

floral logo and custom branding with matching social media templates for nail salon

Sempre Bella

project scope

Custom Brand Identity & Strategy
Social Media Templates for Canva
Stationery Design

the design objective

Rather than going the DIY route, Claudia came to me for a fully custom brand design. She wanted to start her new business on a solid, strategic foundation with clear brand guidelines in place. We later collaborated on matching social media templates and stationery designs for business cards and gift certificates.

Sempre Bella is a Belgian-based nail styling studio for women who love a classy, elegant look. The goal was to design a brand identity that feels like enjoying a glass of rosé along the coast of sunny Italy. Timeless. Sophisticated. Always Beautiful.

the Creative Direction

The brand color palette is soft, muted and calming. Each color is chosen to convey these key brand qualities: Timeless, Elegant, Quality, and Relaxing.

01 — color palette

The typography is clean and classic with a strong feminine touch to match the elegance of the brand.

02 — typography

The design needed to feel elevated, romantic, and sophisticated, partially achieved through the fine line botanical accents.

03 — romantic design

the Brand Design

custom floral logo design and stationery for a timeless, feminine brand identity

The Creative Accent's custom brand design experience delivers a one-of-a-kind brand identity with all the essentials to keep everything cohesive across all client touch points: main logo design and logo variations, brand color palette, font recommendations, and more.

Based on the brand strategy, the goal was to design a timeless brand identity that exuded a soft, romantic look and feel. In addition to the feminine color palette, the addition of fine line botanical illustrations and subtle watercolor washes help bring this creative direction to life.

the On-Brand Collateral

01 — business card design

85x55 mm business card template with custom QR code, designed in Canva for easy future editing.

02 — social media templates

A set of custom instagram templates for stories and posts, ready to customize in Canva.

03 — gift certificate design

A clean, modern design for the nail salon's gift certificate featuring the monogram logo.

"Carrie knew exactly how to translate my vision into a cohesive, appealing brand identity that has exceeded my expectations!"

"A transparent and collaborative approach. I really appreciated the professionalism, creativity, and attention to detail that went into the design process."

claudia • nail stylist

Your brand identity transformation is just weeks away...

Our brand and website design services will equip you with all the elements you need for an intentional, cohesive brand identity. Leave behind the DIY stress and walk away with a gorgeous brand style that captivates your clients and feels right for your business.

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