Joni, a long-time friend, came to me for a full brand design for her dental practice. During our strategy workshop, it became clear that she needed a brand that was clean and approachable, one that could balance the seriousness of her profession with her calm, friendly approach. While creating a trendy brand was not a priority, Watson Dental needed to have a fresh, contemporary appeal that’s attractive to a younger client base.

Nestled in the heart of the Appalachian Mountains, the symbol we designed for Watson Dental has multiple layers of meaning. It's a sort of optical illusion, representing the W of Watson, the mountains of the area, and the essence of the business, teeth (dental care).

about the project

• Brand Strategy
• Custom Brand Identity Design

Brand Strategy
Custom Brand Identity Design


Watson Dental Care

joni watson dds

Working with Carrie was an absolutely wonderful experience! As a new business, we wanted to make sure our logo and brand fit how we wanted our office to look feel. Carrie was able to help us narrow down and identify the emotions we wanted to convey and designed our brand and logo to be a perfect fit - professional, thoughtful, and welcoming. I have recommended Carrie to several colleagues as the experience was truly exceptional!

"The experience was truly exceptional! Not only did we receive a wonderful brand design but also learned a lot about myself and what I want for the business in the process!

Tailored to your unique needs, our custom brand and website design services will equip you with all the elements you need for a cohesive online presence that feels right for your business. Leave behind the diy stress and walk away with a gorgeous website that's rooted in strategy and focused on getting you real results. 

Are you ready to transform your brand?