Explore the top Flodesk email marketing features that help me nurture my audience and generate more revenue in my business.

Flodesk has been my go-to email marketing service for years. This intuitive drag-and-drop email builder has become an integral business tool that goes beyond just staying connected with my audience. It enables me to generate revenue at multiple levels. It’s automation features are bringing in leads on auto-pilot. On top of all this, it is just a joy to work with because of it’s clean, sophisticated design.

All these reasons (and more) are why I recommend using Flodesk for your email marketing. In fact, I’m a Flodesk partner and you can use my affiliate link to take 25% off your first year (free trial available)!

Now — let’s dive into the top 4 Flodesk email marketing tools that are impacting my creative business in a powerful way.

01 — Flodesk’s new integration with Thrivecart

Finally! I can say goodbye to third-party workarounds and set up a Flodesk automation directly in Thrivecart! That means when someone buys a template from my Template Shop, it will automatically add them to a Flodesk email segment — which can then trigger a post-purchase email sequence that’s built in Flodesk.

Having this new Flodesk + Thrivecart integration is impactful for three reasons:

01 — It enables me to save time and money by cutting out the third-party tool altogether that used to link these two programs.

02 — It gives me the flexibility to distinguish between buyers who purchase the main product and those who take a bump offering — meaning I can have them added to multiple email segments if I want to.

03 — It’s actually motivating me to set up a strategic post-purchase email sequence, which will enable me to nurture those new buyers on auto-pilot.

Curious how this new Flodesk + Thrivecart integration works? Watch me walk you through this process in the tutorial video below.

02 — Creating Automated Email Campaigns

Speaking of automated email sequences, the lead generation potential here should inspire every solopreneur to sit up and take notice. The effectiveness of email marketing is frequently touted to be 40x greater than that of social media marketing. While so many are scrambling over their daily Instagram post, savvy business owners are creating automated email campaigns with long-term growth in mind.

Here’s how I’m currently using automated email campaigns in Flodesk:

• Lead Magnet Delivery
• Post-Purchase Nurture Sequences
• Welcome Email Sequences
• Sales Sequences for My Design Services

A closer look at creating an automated email campaign in Flodesk

While Flodesk offers powerful automation tools and advanced segmentation options, I personally love the simplicity. In short, setting up an automated email campaign to bring in new leads looks like this:

01 — START WITH YOUR AUDIENCE: Create a new segment under Audience – Segments (This is where your new subscribers will be added).

02 — DESIGN A FORM: This is where your new subscriber signs up. Flodesk offers a variety of beautiful forms to create pop-ups, inline forms, and full landing pages depending on your needs. After creating the form, you’ll see the option to link the form with a subscriber segment in the settings. This will tell Flodesk that whoever signs up using that form should be added to that specific audience segment.

03 — CREATE A WORKFLOW: An email workflow is the sequence of emails that will be delivered when the subscriber is added to a segment. The first step in the workflow is to add a trigger. The trigger begins the workflow when a subscriber is added to a specific segment. Flodesk workflows allow you to build out emails, add time delays, and create yes/no branches based on the user behavior (A more in-depth tutorial on this process coming soon!). Take advantage of Flodesk’s drag-and-drop email builder to create beautiful, stylish emails. You can also pull in professionally-designed email templates to make the process even easier!

04 — SHARE YOUR FORM: With all the backend stuff ready to roll, you need to start sharing your form! One of the easiest ways to do this is simply to embed the opt-in form to your website. Follow this tutorial on Flodesk embed forms seamlessly integrate into Showit websites.

As the new subscribers start to trickle in, your email workflow will fire automatically. So you can focus on other important tasks while Flodesk nurtures your growing audience for you.

03 — Designing and selling Flodesk email templates

I mentioned earlier that Flodesk is a revenue-generating tool for my business at multiple levels. For one, the email marketing functionality allows me to connect with my audience and promote my brand and website design services to a warm audience.

Another amazing feature is the ability to turn my passion for design and Flodesk into a digital product! Yes, Flodesk allows you to turn the design of any email, form, or even workflow into a template. Adding Flodesk email templates to my shop has been such a great addition — allowing me to help other business owners design beautiful emails in minutes.

A quick note about design

When your message looks great, it also performs better. Flodesk is a drag-and-drop email builder loved by designers and non-designers alike. While not listed in my favorite features specifically, it goes without saying that I love Flodesk’s clean design interface. Just the simplicity of using such a straight-forward interface improves my workflow. It’s minimalism at its best. That means fewer distracting elements and a cleaner navigation. Yes please!

Flodesk also brings a lot of design flexibility to the table. They have beautiful premade layouts to drop into emails and pre-designed forms you can start customizing without designing from scratch.

Watch this video tutorial (or read the full blog) on how to edit our Flodesk email templates to see this drag-and-drop builder in action!

04 — Using polls to better understand my audience

Polls are another new feature that I’m loving in Flodesk! Polls help me uncover deeper insights about my audience. So far I’m only using polls throughout my email campaigns as a form of market research — to better understand my audience’s challenges, needs, and solutions they are looking for. However, Flodesk polls allow for more advanced segmentation. Based on audience responses, polls can trigger additional workflows or move subscribers to a more appropriate segment. This is advanced email marketing at its finest and I look forward to exploring these advanced capabilities soon!

Just drop one of the pre-designed poll layouts into any email and personalize it for your brand. Using the toolbar, you can change the poll options, add or delete options, and set up unique triggers behind each option.

Flodesk is still my go-to for email marketing

Occasionally, I’ll explore all-in-one software tools that offer a built-in email marketing service. And yet, I’m not tempted to switch. I’m still enamoured by Flodesk’s beautiful design and ease of use. I can still use it perfectly alongside my Showit website and in my template shop that’s powered by Showit + Thrivecart.

From client nurturing to revenue-generating, Flodesk is an email marketing platform that has been easy to use and played a significant role in my brand’s growth and visibility. If you haven’t tried yet, use my affiliate link to sign up for your free trial and take 25% off your first year.