Brand Design Tips & Inspiration

Let’s explore 4 ways font styles can make or break your branding, especially in a luxury market. Typography is often the unsung hero of branding. Logo designs and color palettes usually take all the glory, while font styling ends up being an after-thought. However, it doesn’t take long to notice this gap in your branding […]

Case study: the logo and brand design for business growth strategist and consultant Katie Zoe The Struggle – stuck in a rut on branding When you find yourself too close to the project, sometimes you need to take a step back and get an outside opinion. With a background in communications, PR and marketing, Katie […]

Learn how this mortgage broker logo redesign actually started as a request to win time with their social media marketing. “Thank you for not just doing what we asked, but for giving us what we needed.” These kind words from Paul and Nishka, the Canadian-based mortgage experts behind Nishka Riley Mortgage Team, continue to touch […]

How this wedding planner rebrand landed her on luxury preferred vendor lists and attracted more qualified leads. Kendra is the talented florist and luxury wedding planner from Texas behind Kendra’s Events. Before the rebrand, she felt like her current brand and website didn’t truly match who she was and the clients she wanted to attract. […]

Logo design variations and creative ways to use them in your business I can’t tell you the number of times I’ve heard a business owner say “I just need a logo design.” Before we dive into all the creative ways you can use logo design variations in your business, this MUST be clear: No business […]

A personal branding example and the impact of strategic design It’s often a misconception that professional brand design is reserved only for the big companies and not for small businesses and personal brands. I would dare to say that it’s more important than ever to set your business apart with a unique visual identity, especially […]