Design Case Studies

Let’s take a closer look at the differences between an AI-generated logo vs custom brand design by a professional designer in this case study for The Lime List Group. Recently, we have seen a huge surge in AI exploration from our clients. They are using it for everything from writing email responses to creating vision […]

Let’s explore the design process for this 5-Star Cattery’s new logo design and rebranding Located in the beautiful countryside of West Sussex, England, this 5-Star Cattery was already delivering a top quality service. However, it was under the outdated branding of the previous owners. The new owner, Danielle, was eager to infuse her luxury feline […]

Find out what makes a complete brand identity and 4 ways a brand style guide will help you maintain trust-building cohesiveness. A brand style guide is a document that outlines the guidelines around how your brand assets should be used. How expansive this is will depend on the designer or creative agency you work with […]

Let’s explore these 10 design trends for 2025 and what they mean, particularly for small businesses and creative entrepreneurs. As we dive into 2025, the world of design once again pauses to evaluate the exciting new shifts that could await us. From new color favorites to engaging websites ideas, this article explores the emerging design […]

Let’s explore 4 ways font styles can make or break your branding, especially in a luxury market. Typography is often the unsung hero of branding. Logo designs and color palettes usually take all the glory, while font styling ends up being an after-thought. However, it doesn’t take long to notice this gap in your branding […]

Learn how this mortgage broker logo redesign actually started as a request to win time with their social media marketing. “Thank you for not just doing what we asked, but for giving us what we needed.” These kind words from Paul and Nishka, the Canadian-based mortgage experts behind Nishka Riley Mortgage Team, continue to touch […]