Design Case Studies

Creating a mood board for branding is the bridge between strategy and the actual design. Do you find yourself staring at a blank screen, struggling to bring the design ideas in your head into reality? or worse… You’ve got 187 tabs open and no clue how to organize what inspires you? If you’re a small […]

Start attracting ideal clients to your business who truly value your expertise by avoiding these 7 mistakes. We’ve all been there before. Losing out to the competition because a prospect felt a better connection with someone else. Trying to serve micro-managing clients who expect the moon and stars for pennies on the dollar. Needless to […]

With so many options to create a diy logo design for your business, it’s important not to overlook this essential first step. To DIY or not to DIY? This is a question every small business owner regularly faces about some aspect of running their business. Should I do it all myself…copywriting, marketing, production, design? When […]

Logo design variations and creative ways to use them in your business I can’t tell you the number of times I’ve heard a business owner say “I just need a logo design.” Before we dive into all the creative ways you can use logo design variations in your business, this MUST be clear: No business […]

The before and after transformation that took this photographer from discouraged to landing her dream clients “Every time I look at my website, I just get discouraged!” Jolie explained during our initial consultation. Her dilemma is not uncommon. I’ve talked with many photographers and creatives like Jolie who feel like their website doesn’t accurately reflect […]

Brand colors psychology and what it can communicate about your business Understanding color psychology and how to choose the right colors for your business is one of the most important (and fun!) aspects of brand design. Being the powerful non-verbal communicators they are, colors can quickly evoke emotions, reflect your brand’s personality, built trust through […]