Brand Strategy Tips & Advice
Brand strategy is essential to growing a successful online business. The articles in this category focus on why brand strategy is important and how you can leverage this to better understand your ideal clients and market position, and how that translates into a strategically designed brand identity.
Let’s take a closer look at the differences between an AI-generated logo vs custom branding by a professional designer in this case study for real estate brokerage, The Lime List Group. Recently, we have seen a huge surge in AI exploration from our clients. They are using it for everything from writing email responses to […]
Let’s explore how custom brand design can be the secret superpower to captivate your audience Investing in custom brand design is really an investment in the next 5-10+ years of your business. While this is absolutely true, let me back up: Investing in a strategic, tailored brand identity is also investing in that very first […]
Curious if it’s the right time to rebrand your business? Let’s dive into the 5 tell-tale signs that now is the right time to rebrand! Connection is at the heart of great branding. While brand design has many moving parts, the essence comes down to how well you are connecting to your audience. In order […]
Case study: the logo and brand design for business growth strategist and consultant Katie Zoe The Struggle – stuck in a rut on branding When you find yourself too close to the project, sometimes you need to take a step back and get an outside opinion. With a background in communications, PR and marketing, Katie […]
Creating a mood board for branding is the bridge between strategy and the actual design. Do you find yourself staring at a blank screen, struggling to bring the design ideas in your head into reality? or worse… You’ve got 187 tabs open and no clue how to organize what inspires you? If you’re a small […]
Start attracting ideal clients to your business who truly value your expertise by avoiding these 7 mistakes. We’ve all been there before. Losing out to the competition because a prospect felt a better connection with someone else. Trying to serve micro-managing clients who expect the moon and stars for pennies on the dollar. Needless to […]
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