Brand Strategy Tips & Advice
Brand strategy is essential to growing a successful online business. The articles in this category focus on why brand strategy is important and how you can leverage this to better understand your ideal clients and market position, and how that translates into a strategically designed brand identity.
With so many options to create a diy logo design for your business, it’s important not to overlook this essential first step. To DIY or not to DIY? This is a question every small business owner regularly faces about some aspect of running their business. Should I do it all myself…copywriting, marketing, production, design? When […]
Brand consistency: What does it mean and why is it important? A beautiful moodboard. A trending font. Those cute social media graphics your competitor is using. How easy it is for us creative entrepreneurs to get distracted and stray from our own brand guidelines! So what’s the big deal with maintaining a cohesive brand identity […]
A personal branding example and the impact of strategic design It’s often a misconception that professional brand design is reserved only for the big companies and not for small businesses and personal brands. I would dare to say that it’s more important than ever to set your business apart with a unique visual identity, especially […]
Brand colors psychology and what it can communicate about your business Understanding color psychology and how to choose the right colors for your business is one of the most important (and fun!) aspects of brand design. Being the powerful non-verbal communicators they are, colors can quickly evoke emotions, reflect your brand’s personality, built trust through […]
Choosing your brand colors is a combination of strategy and intuition. It’s like a recipe with endless possibilities to make it unique to your business. While the right color palette is only one piece of the branding puzzle, it is an important one. Why? Because colors have a special ability to evoke emotions. They make […]
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