Let’s explore the design process for this 5-Star Cattery’s new logo design and rebranding

Located in the beautiful countryside of West Sussex, England, this 5-Star Cattery was already delivering a top quality service. However, it was under the outdated branding of the previous owners. The new owner, Danielle, was eager to infuse her luxury feline business with more than just a new logo design. She wanted a look and feel that infused more personality and communicated exactly what customers could expect: top-quality cat care.

Curious for a sneak peek of the design process? Watch this reel over on our Instagram account @thecreativeaccent.

The Creative Direction for Cuckfield Cattery

The goal of Cuckfield Cattery’s rebranding was to create a peaceful, modern logo design and brand identity that captures their forward-thinking expertise and personal approach.

With worry for furry loved ones being a major pain point for her target audience, Danielle wanted to ensure the new brand clearly addressed this. A success rebrand needed to reflect a calm confidence to help their customers feel at ease.

The rebrand also needed to communicate a sense of luxury and quality, reflective of their expert care. Below is the vision board which served as a springboard to the next phase: designing the logo and brand assets.

Cuckfield Cattery Logo Design

For the Cattery logo design itself, we knew we wanted to find the right balance between approachability and luxury. The rebrand needed to feel fresh and modern as well as high-touch.

The main logo font is a modern serif that gives a nod to tradition and that high-end vibe while still feeling very contemporary. The original font we chose for the logo already had a rounded quality to it. However, we specifically tailored the capital “C” with a rounded finish for an even softer effect. This clean, rounded look helps capture the essence of the brand – the approachability and caring nature of the Cattery.

Beyond the Logo Design: the complete brand assets

A lot of strategy went into the new Cattery logo design, but the transformation didn’t stop there. We built out the full logo suite – a collection of logo design variations that add versatility and depth.

Additional rebrand assets included:

• Custom Cat and Paw Illustrations – ideal for creating engaging social media content, which they are doing fabulously. Click here to see it in action @cuckfield_cattery.
• Full Brand Color Palette – 7 strategically-chosen brand colors to be used for text, backgrounds, and all design elements.
• Typography Guide – a hierarchy of fonts that maintain the clean, modern look of the brand.
• Brand Style Guide – Pdf that clearly outlines all brand assets and how to use them for an impactful, cohesive brand identity

Curious about how to choose the right brand colors for your business? Read this article for the strategic breakdown.

Curious what a rebrand can do for your business?

Designing polished, cohesive brands built to convert and position your business strategically.

Cuckfield Cattery went from an outdated look to a relaxed, modern brand design that captures the peaceful, caring essence of the business: Zero worries. Endless purrs.

Here at The Creative Accent, we help creatives and small business owners develop a brand identity that truly resonates. One that feels right for your business and is backed by strategy. Our services include custom branding and Showit website design, plug-and-play templates, and a variety of other design solutions to help you stand out in a crowded industry.

If you are ready for less stress and more clarity in your business, reach out for a no-obligation chat right here.