After years of piecemealing her branding, Ami Swanson was ready to tie is all together with a cohesive, professional brand identity—and our Wellness Brand Kit Bundle was the perfect fit!

The struggle: Building a cohesive, personality-infused brand

Like so many startups, Ami was DIY-ing everything in her brand to save costs. However, as she started to gain confidence and a clearer understanding of who her true niche is, she realized that her business lacked these key elements: cohesiveness, personality, and a professional touch that would establish her as a trusted expert in the functional medicine field. In her words:

“I feel like I’m currently pulling together lots of random pieces for my branding. I don’t think it’s super engaging or reflective of my personal style.”

From our initial call, it was clear that Ami has a strong 1-on-1 connection with her clients. In fact, she infuses a highly personalized care model into the essence of her functional medicine practice. But now the challenge…

How do we translate this soft, intimate approach into a professional brand identity that can still grab attention amidst the noise and chaos of the online world?

Enter the Alice & Vine Wellness Brand Kit

After getting to know Ami and her goals, it became clear that the clean, relaxed nature of our Alice & Vine Wellness Brand Kit made the perfect fit for her functional medicine business.

Defining the color palette

As we started to dive into the strategy, Ami reluctantly shared her difficulty in trying to figure out the right colors for her business—a struggle we see A LOT here at The Creative Accent. In fact, choosing the right brand colors is probably the top reason prospective clients reach out for our branding expertise.

Ami worried her love of neutral colors would get lost among the bold, saturated colors of other fitness and wellness coaches. However, this can often be just the thing you need to stand out. We moved her away from the cool blue and gray tones of her old branding and toward a color palette full of warm, rich neutrals—an important first step in bringing out the intimate, caring personality of her brand while still feeling aligned with who she is.

customizing the logo designs

The wellness brand kit includes 3 logo design variations. We made no major changes to the clean, sophisticated typography style as this already fit well with Ami’s brand. However, we did want to take a closer look at the logo symbol to infuse more meaning and connection.

Exploring the deep, cellular nature of her approach, we wanted to communicate this within the logo design in a simple, abstract way. Deviating from the elongated oval in the original brand kit, we opted for intertwining circular shapes—alluding to the supportive care at a cellular level that she brings to her patients.

Adding personality with patterns

Each brand kit includes a customized illustration or pattern design. For Ami, we wanted to create unique patterns and textures that felt modern and down-to-earth—a gentle nod to the natural world from which she draws so much inspiration. Her brand kit included deep, rich textures to use as backdrops on social media, her website, and throughout her brand collateral.

The full website redesign

Now with a complete set of brand assets at her disposal, Ami was ready to create a cohesive online experience for her clients, starting with a new Showit website based on our Alice & Vine Website Template. The top priorities for the website redesign included:

• Styling & Messaging: communicating Ami’s approachable, natural, and caring brand personality
• Lead Generation: creating a clear client journey that outlines her process and draws in ideal clients
• Education: Offering value and showing her expertise in the form of a new blog and resources
• Email Marketing: implementing two lead magnet funnels to grow and nurture her audience

How we customized our Showit template to achieve her website goals

Designed specifically for health and wellness brands, the Alice & Vine Website Template made a seamless fit for Ami’s functional medicine business.

First off, Ami had a lot of great information she wanted to share with her audience—information that would help them better understand her process and how she helps patients feel more in tune with their bodies. But with a lot of information, comes the risk of a website looking cluttered or overwhelming.

To avoid this, we utilized the built-in canvas views in the template to break up the copy into bite-sized nuggets. The “How it works” and “Healing Philosophy” sections on Ami’s services page offer a great example of this.

Secondly, we wanted to help Ami grow her brand awareness and build connection through the expert value she brings to the table. We walked her through how to start blogging using her new Showit blog—an evergreen strategy that will enable her to share her healing approach more in-depth and build connection through patient case studies.

Flodesk Email Marketing and Lead Magnet Design

Finally, Ami was ready to start capturing leads from her website visitors through a strategic email marketing flow. She hired us for two additional VIP Days to build out the entire funnel from scratch, starting with the design of two free Pdf guides—also known as a lead magnet.

Side note: Interested in leveraging email marketing for your business? We highly recommend Flodesk—use this affiliate link to get 50% off your first year!

With the lead magnets ready to share, we embedded two simple sign-up forms on her new website. This enables visitors to sign up to receive the free guide in their inbox.

On the Flodesk side, we set up on-brand email templates inside a designated workflow for each lead magnet. The result? An email marketing funnel working to grow and nurture leads on auto-pilot–yes please!

“You absolutely nailed it – spot on, and even better than I could have imagined. The rebranding adds a spark to my business that was not there before, and allows my ideal clients to not only see what my services are, but “feel” my brand and connect on a much deeper level. I’m just blown away by the value!”

From a simple wellness brand kit to a polished new brand identity

Ami Swanson’s story is one of many remarkable brand transformations from our All-In-One Bundles. This done-for-you service takes the overwhelm out of the rebranding process. Curious to learn more about which rebranding solution is right for your business? Don’t hesitate to reach out and schedule your no-obligation discovery call with Carrie!