Curious if it’s the right time to rebrand your business? Let’s dive into the 5 tell-tale signs that now is the right time to rebrand!

Connection is at the heart of great branding. While brand design has many moving parts, the essence comes down to how well you are connecting to your audience.

In order to build up a genuine connection, you need a brand that communicates well, not only in words but also in visuals—that subconscious communication your audience can FEEL before they read a single word.

But what happens when something feels off and you aren’t getting the results you want?

When connection is missing, it’s time to take a good hard look at whether or not your branding is holding your business back. Let’s dive into 5 tell-tale signs your brand style is no longer working for you and the possible next steps to get it back on track.

5 signs that now is the right time to rebrand your business

Ready to rebrand sign #1: Your branding doesn’t feel right

Basic perhaps, but yes, our intuition matters. When something is off, we feel it even if we can’t put our finger on exactly what it is.

Having a brand identity that doesn’t truly align with who you are can manifest in a number of ways:

• You’re hesitant to send new leads to your website because it no longer reflects your best work
• You delay sending a proposal because you question whether it looks professional enough to land the client
• You leave your logo off your brand collateral (social media graphics, proposals, invoices)
• You feel a sense of envy when looking at a competitor’s brand design, website, etc.
• You play around with new color palettes because your current ones don’t bring that spark anymore

No one knows your business like you do. If something feels off, try to pinpoint exactly what isn’t aligning anymore so you can start moving toward redesign solutions.

Ask yourself: Does your branding fill you with energy and confidence or does it make you cringe?

Ready to rebrand sign #2: Bringing in frustrating clients & projects

To some degree, difficult clients are unavoidable. It’s part of doing business and are often the very experiences that bring about significant growth. Certainly there is value in working through them.

However, if you find that most of your projects and clients leave you feeling frustrated and uninspired, you may be inadvertently attracting the wrong audience. This could be a sign that your brand is not effectively communicating your value and/or drawing in those ideal clients.

Ask yourself: Do the majority of your customers truly value what you do? Do these projects play to your strengths and fill you up?

Explore these recent rebrands from our portfolio

Ready to rebrand sign #3: Your branding is inconsistent

There are so many touchpoints in the customer journey–a myriad of ways that potential clients might interact with your business. Social media, websites, business cards, flyers, in-person speaking engagements, blog posts…the list goes on!

Did you know that 60% of companies reported 10-20% more revenue growth due to consistent branding according to these statistics? Honestly, I’m surprised that number isn’t higher!

Why? Not only does having a consistent brand identity look more professional, but it also greatly increases brand recognition. Brand recognition builds trust, and trust leads to conversions.

If you find yourself piecing together different templates or impulsively incorporating the latest design trends, there’s a good chance you’ve lost sign of what’s true to your brand.

Ask yourself: Are you consistently using the same fonts, colors, style throughout all your client communications? If not, you may be ready to rebrand your business for greater impact!

Ready to rebrand sign #4: Your business is pivoting

Don’t get me wrong–pivoting is not a bad thing. On the contrary, this is a natural progression as we grow and adapt as business owners.

But what often happens is our services, objectives, or approach shifts, but our branding does not. When this happens, it’s very likely that your brand no longer represents who are you (or who you serve).

Uncovering these valuable insights through intentional brand strategy becomes more essential than ever–something we incorporate in every client redesign project.

Ask yourself: Has your business made a significant pivot in recent years (or you feel ready for a pivot now) but feel your current branding doesn’t align with this new direction?

Ready to rebrand sign #5: you lack a clear vision

Perhaps the most essential component to crafting an effective and strategic brand is CLARITY. Without it, it’s nearly impossible to understand where you are and where you want to take your business.

Clarity means understanding who you serve and how your unique services or products meet the needs of your ideal clients better than anyone else. It means understanding exactly what you want to communicate to the outside world. It’s cutting out the confusion and honing in on what you do best.

Here are a few indicators that you may need help getting a clear brand strategy in place to kickstart your rebranding:

• You’re not sure what the look and feel of your brand should be
• You’re not sure what sets you apart in your industry
• You don’t understand the needs and struggles of your ideal clients (or how to speak to them)

Ask yourself: Is marketing a struggle? Are you confused about how to play to your strengths and position your business in your industry?

Ready to infuse new energy into your brand?

Take the quiz for a quick and easy brand evaluation!

Worried that your business growth is being held back by a pieced-together identity that no longer resonates with your audience? Take the quiz to find out if a rebrand for your business is right for you! This assessment will help you evaluate whether or not your business is ready for greater impact with a brand transformation.

better yet…Let’s discuss rebrand solutions together!

Here at The Creative Accent, we focus on bringing out the real essence of your business–helping small businesses like yours build stronger connections with their audience and grow with confidence through artful, strategic brand design.

If you’re ready to leave behind the countless hours spent fumbling through diy branding and finally get a clear plan in place, let’s chat! Schedule your free, no-obligation discovery call to discover the rebranding solution that’s right for your business.